Ubatuba is one of the most popular beach destinations in the state of São Paulo. Known for its extensive coastline, preserved Atlantic Forest, and laid-back atmosphere, the city attracts surfers, nature lovers, families, and travelers looking to slow down by the sea.
With dozens of beaches and easy access from São Paulo – SP and other major cities, Ubatuba combines natural beauty with a relaxed lifestyle. It is a destination that offers very different experiences depending on the beach, season, and travel style.
Where Ubatuba is located
Ubatuba is located on the northern coast of the state of São Paulo, close to the border with Rio de Janeiro. The city is surrounded by the Serra do Mar, where the Atlantic Forest meets the ocean, creating dramatic landscapes and rich biodiversity.
Access is mainly by road, with scenic highways connecting Ubatuba to São Paulo – SP, Vale do Paraíba, and neighboring coastal cities.
Beaches for every travel style
One of Ubatuba’s greatest strengths is the variety of its beaches. Some are urban and easily accessible, offering infrastructure, restaurants, and kiosks. Others are more remote and preserved, ideal for travelers seeking tranquility and contact with nature.
There are beaches suitable for swimming, families with children, and beginners, as well as beaches known for strong waves that attract surfers from all over Brazil. Exploring different beaches is part of the Ubatuba experience.
Nature and outdoor activities
Ubatuba is a paradise for outdoor activities. Hiking trails, waterfalls, islands, and marine life are easily accessible, often within short distances from the city center. Boat tours and snorkeling are popular ways to explore the coastline and nearby islands.
The presence of protected areas helps preserve the region’s natural environment and makes Ubatuba an important destination for ecotourism and environmental awareness.
Surf culture and lifestyle
Surf culture plays a significant role in Ubatuba’s identity. The city hosts national and international surf competitions and is home to a strong community connected to the ocean.
This influence shapes local fashion, music, and daily life, contributing to a relaxed and informal atmosphere that appeals to visitors looking for a more authentic coastal experience.
Food and local gastronomy
Seafood is a highlight of Ubatuba’s gastronomy. Restaurants serve fresh fish, shrimp, and traditional coastal dishes, alongside casual beachside meals. There are also options ranging from simple eateries to more refined restaurants.
Street food, juice bars, and small cafés are common, reflecting the city’s informal and beach-oriented lifestyle.
Best time to visit Ubatuba
Ubatuba can be visited year-round, but the experience varies by season. Summer months, from December to February, are hot and busy, with increased traffic and higher accommodation prices. This period is ideal for those who enjoy a lively atmosphere.
The rest of the year offers fewer crowds, milder temperatures, and a more relaxed pace, making it a favorite time for surfers and travelers seeking calm beaches.
Practical tips for visitors
When visiting Ubatuba, checking weather forecasts is important, as rain is common due to the surrounding forest and mountains. Having flexibility in your plans helps make the most of sunny days.
A car makes it easier to explore different beaches and attractions, as they are spread along the coast. Bringing sunscreen, insect repellent, and comfortable footwear is also recommended.
Ubatuba stands out as one of the most diverse beach destinations in São Paulo state. With its combination of beaches, preserved nature, surf culture, and relaxed lifestyle, the city offers something for every type of traveler. Whether you are looking for adventure, rest, or a deeper connection with nature, Ubatuba delivers memorable experiences along Brazil’s coastline.